About
Branding Journal is an online magazine powered by Dekoratio Branding & Design Studio that provides practical information on how to unlock all the potential lying in branding and design to SME entrepreneurs. In an enthusiastic and informative way Branding Journal affords original thinking, expert insights and occasionally controversial opinion. Branding Journal grants access to cutting edge information for stakeholders, across the world of design, branding and marketing.
Our Aims
To provide expert knowledge for a broad audience Convey our own enthusiasm and expertise Offer practical information Provide original insights
Our philosophy
Good design is good business Branding is not exclusive to big companies Branding is not a marketing strategy, it’s a business strategy Branding has different superpowers Branding is going to happen anyway, because people will think something of you anyway. So you rather take control. Good design enhances the environment and makes societies feel better. Because it has a positive effect on people’s mood. Good design follows function. The difference between design and art is that design always has to have a function. Criticism is only useful if it has a practical element to it
